Pokémon fans were thrilled to hear about Target's new trading card game raffle system, which gives collectors a fairer chance to secure products against retail bots. The retailer initially debuted the drawing system with a small three-pack of an older Pokémon set, Destined Rivals. Now, however, Target has begun raffling out the type of product fans were hoping for all along: the 30th Anniversary TCG set.
From now until Nov. 11, Target customers can enter a randomized drawing for a Pokémon 30th Anniversary Booster Bundle containing six packs. Target is selling the celebratory product for $31.99, which is above the manufacturer's suggested retail price of $26.99. That breaks down to just over $5 per pack — still a great deal compared to inflated resale prices.
As of this writing, TCGPlayer lists 30th Anniversary Booster Bundles for $67. The product is fetching such high prices because it might well be the best set The Pokémon Company has ever produced. Every single card comes in a holofoil finish, and the hit rates are astronomical — which makes opening new packs more exciting than in standard sets.
In addition to tapping fan-favorite artists, the 30th Anniversary Collection also debuts a new type of chromatic card, Future Rare. All of these aspects have made it impossible for Pokémon fans to find the 30th Anniversary set on shelves. Online, where retail bots can snatch up inventory within milliseconds, things haven't been much better.
Target's new drawing system, which doesn't rely on fast checkouts, is thus a total game-changer for fans. Just visit the product's official page. You'll need to log into your Target account to enter the raffle, and have a payment profile to process the purchase if you are selected.
Winners will be notified by email and given a chance to complete their purchase. The good news is that even if you lose out on this first round, Target's system automatically enters you into subsequent rounds. This means you don't have to keep up with new product listings or drawing periods — once you're in, you're in.
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