Prime Video has snapped up LatAm romance series “Mírame Así, El Camino de Noa,” which is set for release next month. The 24-part series, which stars international pop sensations Agustin Bernasconi and Noa Kirel, is set to launch on the streaming platform Oct. 9 in Latin America. In Argentina it will also air on the free-to-air América TV.
Shari Redstone-chaired Sipur Studios is repping global sales. The cast also includes El Purre Gimenez, Kevsho, Caro Domenech, Agustina Benavides, Bianca Spinello, Mica Suárez, Jerónimo Bosia and Manuel Ramos. The series is well-positioned internationally.
As well as being an intercontinental co-pro featuring an international cast, the show’s stars also boast large social media followings. Kirel, an Israeli pop star and former Eurovision Song Contest finalist who has starred in “Aliados” and “Soy Luna,” has 1.8 million Instagram followers and 1.6 million TikTok followers while Bernasconi has 9 million Instagram followers and 3 million TikTok likes. Both have also amassed millions of streams of their music.
Together, the ensemble cast have a social media reach of more than 20 million followers. The series is produced by Yair Dori, Sipur, Fam Contenidos and Swap. Executive producers are Fernando Blanco, Alejandro Cacetta, Mili Roque Pitt, Yair Dori, Adrian Loureiro and Emilio Schenker.
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