Particle, the AI newsreader startup founded by former Twitter engineers, is shifting its focus to a potentially more lucrative idea: indexing the spoken conversations buried in podcasts and making them discoverable. On Wednesday, the company introduced Radar, a podcast search engine that not only transcribes podcast audio but also understands what it means, enabling it to pull out key quotes and highlights. The solution has business potential, as it’s already attracted interest from hedge funds looking for data that their agents can’t see, explains Particle co-founder and CEO Sara Beykpour.
While journalists and researchers could also make use of the tools, other top-paying customers have included AI search platforms and data resellers. (The search API provider for AI agents, Exa, for instance, is among Radar’s partners.) The idea itself stemmed from one of the Particle news-reading app’s most beloved features. The app had used an API to source interesting podcast clips that it then included alongside related news stories in the app’s feed. Particle’s team realized the product’s value, but also that it was somewhat trapped in the news reader.
As the movement around AI agents began to gain steam, the company decided to pivot and focus on building an API for its podcast intelligence product. One of the reasons why it’s an interesting space is that most API agents and services crawl the web and they’re focused on text. We are providing that layer with audio,” Beykpour said.
This includes all the Apple Top 200 podcasts across its 135 verticals, with 20,000 episodes added to Radar’s index daily. The podcast transcriptions include speaker labels and rich metadata, as Radar understands the entities — people, companies, brands, products, and topics — being discussed. It’s also able to track mentions of these entities across podcasts and send alerts whenever they come up, either when the mention occurs or as a daily or weekly digest.
The alerts, which can be delivered via email, Slack, or webhook, can be customized with filters. These let users configure Radar to only send alerts when certain guests appear and discuss a particular topic, for instance. The search can also be narrowed in other ways such as limiting it to top podcasts only.
Radar can extract relevant self-contained clips, with timestamps, allowing users to both listen to and read the comments made. Radar can also track the topics mentioned in the podcast, who or what was mentioned and when, listener ratings and reviews, the episode’s ads, and more. There’s even a dedicated podcast ads search engine that can find every episode where a given company advertises and track how it trends over time.
Extract — continue reading at the source.
