If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. J.Crew is celebrating 40 years of its signature Barn Jacket with a sprawling new campaign featuring everyone from Spike Lee and Bowen Yang to Amandla Stenberg, Dave Franco, Chance the Rapper and Scottie Pippen. Unveiled Tuesday, the campaign brings together 160 people photographed across New York City, Los Angeles, Austin, Boston and Chicago, marking what J.Crew calls its most ambitious portrait project to date.
The lineup spans actors, musicians, athletes, designers, artists and local personalities, with Jenny Slate, Hari Nef, Vince Staples, Ryan Beatty, Owen Thiele, Aly Raisman and Chloe East also among the familiar faces modeling the brand staple. Photographer Robert Nethery shot the cast in a stripped-down portrait style, with each subject putting their own spin on the Barn Jacket. Accompanying films bring members of the group together to discuss personal style, their respective cities and the jacket’s staying power.
For its anniversary, J.Crew is also introducing a new 2026 version of the jacket with updated proportions. The wider anniversary collection comprises 29 styles across women’s, men’s and kids offerings, ranging from the familiar cotton canvas construction to new fabrics, finishes and embellished takes. The Barn Jacket campaign builds on J.Crew’s recent effort to reintroduce archival staples to a new generation.
The brand launched its “Next Rollneck Generation” last fall and more recently an updated version of its rollneck sweater fronted by Emma Chamberlain. Crew‘s signature barn jacket here.
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