AS A GROOMING editor, I’m constantly testing products from both emerging brands and classic favorites, which culminates in two major outcomes. First, I’m regularly discovering new and exciting ingredients that I’m allergic to (please patch test—do as I say, not as I do, etc.). But more importantly, I’ve come to be intimately familiar with which brands are consistently putting out the best-feeling and overall most effective products to include in your daily skincare routine.
In recent years, the men’s grooming industry has been exploding, with new options dropping every week. As a result, there have never been more brands available, and choosing which to try has never been more overwhelming. The shelves are packed with a selection of skincare products which, let’s get real, can feel a little daunting.
The good news is that there are now plenty of options out there for every guy, but cutting through the noise to find what actually works can be a hassle. To ease this decision-making tension when choosing serums, moisturizers, soaps, or other grooming products, these are the best brands for men. I love Marlowe products mainly because the brand never overthinks this whole skincare thing.
Its products are simple and effective. The creams are smooth and long-lasting without being heavy; the soaps are deeply cleansing with strong lathers, and the deodorants smell great while providing day-long protection. The brand heavily features natural ingredients (which I love) and never includes any irritating chemicals like parabens or phthalates (which my sensitive skin hates).
Not to mention, many of the products are sustainably packaged, including the soap wrappers, which are made up of 100 percent recycled materials. Simply put, when I’m browsing the skincare aisle (or more accurately, Amazon’s skincare page), Marlowe is the most reliable brand I can find time after time. Product Highlight: The Marlowe No. 102 Body Scrub Soaps get a lot of love thanks to their clean formulas backed by always-moisturizing green tea, shea butter, and olive oil, as well as incredible, cologne-quality scents like santal or oud wood.
Not to mention, insanely strong lathers that help these bars last for weeks. But if I had to pick one facial moisturizer to wear for the rest of my life, it’d probably be the No. 128 Daily Face Lotion with SPF 50. Not only is it the best SPF moisturizer around, but it’s also one of the most nourishing, hydrating, and non-irritating moisturizers, full stop, SPF or not.
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