President Donald Trump's attempt to replace the term "artificial intelligence" with "super intelligence" is gaining some high-profile converts in Silicon Valley and among Republican lawmakers, though many of America's biggest technology companies have yet to abandon the familiar AI label. Trump signed an executive order on September 29 directing executive branch agencies to use "Super Intelligence" and "SI" instead of "Artificial Intelligence" and "AI" in official communications, websites, reports, and other nonstatutory documents. The order argues that the new name better reflects the "promise, potential, and rapidly advancing capabilities" of the technology.
The announcement coincided with a White House gathering, which was attended by some of the most powerful figures in technology. But nearly two weeks later, a noticeable divide emerged between the tech companies adopting Trump's language and those continuing to use conventional terminology. Perhaps the clearest industry endorsement of Trump's rebrand has come from Jensen Huang, founder and CEO of Nvidia.
On October 8, Nvidia announced a $1 billion commitment to advance U.S. science over five years and repeatedly adopted Trump's terminology in its own corporate announcement. The company said the investment would increase America's capacity for "super intelligence research and development" and referred to "super intelligence infrastructure resources." Huang went further in his own statement, directly invoking Trump while using the new terminology. "President Trump's Genesis Mission is launching a new golden age of American discovery," Huang said.
"With a $1 billion investment, NVIDIA is putting advanced Super Intelligence in the hands of America's scientists to accelerate breakthroughs in medicine, energy and materials." Mark Zuckerberg and Meta are a more complicated example because Meta’s embrace of the word "superintelligence" predates Trump's executive order. Meta has explicitly made "personal superintelligence" central to its vision for the future. In a July 2025 announcement, Zuckerberg said that "developing superintelligence is now in sight,” declaring that Meta's vision was “to bring personal superintelligence to everyone." In a separate statement published in August 2026, Zuckerberg said that within the next few years people would be able to use "superintelligence beyond human capacity," and framed who gets access to it and what it will be used for as one of the major questions facing the industry.
Although Zuckerberg clearly believes in the term superintelligence, he didn’t change Meta’s terminology because of Trump's rebrand. Rather, the president adopted language already in Meta's strategy. Elon Musk has been among the most enthusiastic adopters of Trump's terminology, saying that SpaceXAI would be renamed "SpaceXSI." After posting "No more AI" and saying "SI" was "better," Musk was asked by a user on X whether that meant renaming the business to SpaceXSI.
He responded: "Yes, we will make that change." Musk also said in a separate post that "SpaceX is a super intelligence company." Salesforce CEO Marc Benioff has also embraced Trump's rebrand, taking steps to actually incorporate it into a product name. Benioff announced that the company's AIForce agent platform would become "SIForce," writing on X: "The era of Super Intelligence is here. AIForce is officially SIForce." Microsoft CEO Satya Nadella has also begun using Trump's preferred terminology, although unlike Musk and Benioff, he hasn’t announced a corresponding Microsoft product or company rebrand.
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