This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: Social media used inside organizations may help engage employees and increase staff retention, according to a paper in the International Journal of Applied Systemic Studies that examined this phenomenon in China. Employee engagement refers to a worker's emotional and motivational connection with their organization, the team explains, while retention is the organization's ability to keep employees and reduce staff turnover rates.
The researchers used a statistical method known as structural equation modeling to test the relationships among various factors. They considered whether an employee's perception of technology affected their working relationship. Perceived ease of use and perceived usefulness strengthened the impact of social media technology on engagement and retention.
The findings are particularly relevant to China, where social media platforms are important workplace communication channels. The distinctive cultural and regulatory environment there provided the researchers with a useful setting for studying digital employment practices. Social media, the team points out, can facilitate communication, knowledge sharing and recognition.
It can thus help employees feel more connected to colleagues, their superiors and the organization in general. If this improves employee retention, it benefits the organization by helping it retain experienced and talented staff and reduce recruitment and training costs. However, the study shows that introducing social media tools may not be sufficient for optimal employee engagement and retention.
The team explains that organizations need to ensure employees find these tools easy to use and clearly useful. Jiajia Liu, Social media as a tool for employee engagement and retention: moderation of perceived ease of use and usefulness, International Journal of Applied Systemic Studies (2026). DOI: 10.1504/ijass.2026.155318 MA in English, copy editor since 2021 with experience in higher education and health content.
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