If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Fresh off his World Cup victory in July, Lamine Yamal is bringing his signature streetwear style to the masses. The 19-year old soccer phenom has teamed with American Eagle on his first exclusive collection for the retailer.
The 29-piece lineup, which officially launched Thursday morning, consists of oversized denim. cargo pants, relaxed shirting and streetwear staples. The collection is available to shop on the American Eagle website and at select U.S stores. The deal encompasses multiple campaigns and limited-edition product collaborations.
The debut collection is modelled after Yamal’s own wardrobe: Baggy and ultra-baggy jeans, cargo and carpenter pants, oversized button-downs and workwear jacks. Brommers says the goal was to capture how the athlete already dresses — and “how Gen Z dresses today.” Yamal helped Spain claim the 2026 FIFA World Cup in July, following trophies he accrued for the 2024 European Championship and back-to-back La Liga titles with Barcelona. American Eagle was quick to capitalize on the win.
After launching its “Ready for the World” campaign with Yamal ahead of the tournament, the retailer temporarily rechristened itself “Lamine’s Eagles,” complete with a logo change and CGI Times Square activation. The company also renamed on of its bestselling denim fits “AE 19,” a nod Yamal’s jersey number. Shop the Yamal’s debut American Eagle collection here, and a few standout pieces below
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